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New Trends in Strategic Brand Management

18-July-2024

Key Topics Covered

  1. 01
    Brand story & consistent messaging

    Craft a compelling brand story and ensure consistent messaging for a memorable brand identity.

  2. 02
    New branding trends

    Keep an eye on digital transformation, personalization, sustainability, and ethical branding.

  3. 03
    Strategies aligned with business goals

    Establish cutting-edge strategies aligned with your business goals.

  4. 04
    Tools and execution

    Utilize tools for effective management and execute strategies flawlessly.

About The Speaker

Amitava is a brand and communications specialist with over 40 years of experience and one of the senior-most advertising professionals still active in the industry today. He has launched over 100 brands, created over 350 ad films, handled mega and multimedia events in India and abroad, and worked on 360-degree communications platforms. He became the CEO of Percept where he worked for 15 years. In 2015, he started his own Brand and Marketing Communications Consultancy firm.

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